Edinburgh’s cycle hire scheme, sponsored by Just Eat and managed by Serco, now has over 500 bikes, including 160 e-bikes, available for hire, with 107 stations across the Scottish capital.
People have been able to try out the bikes for free since 29th June under an initiative giving riders their first 30 minutes of use at no cost, encouraging the public to give cycling a go. Since then more than 2000 free passes have been redeemed.
A second phase of the deal aims to promote long-term use of the bikes by providing a limited number of four-month passes for just £10. The ‘Back to Work pass’ replaces the existing 30 minutes free offer to help people consider alternatives to private car use while managing demand for public transport as they return to work.
Meanwhile Just East goes from strength to strength as a global brand, and has recently agreed a deal to buy US online food delivery firm Grubhub in a multi-billion-dollar deal. The agreement, subject to regulatory approvals, gives Just Eat Takeaway a foothold in the lucrative US market which has grown significantly in the pandemic.