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British Curry Day returns

The first British Curry Day, which took place last December, was widely acknowledged to have been a great success. So building on that achievement it will return this year on Wednesday, December 1st. The social media hashtags will this time be #Beatthebhaji and #Beatthebalti.

Essentially it is a national memorial day on which we can commemorate and celebrate all the great curry heroes of the past, and present, and showcase how immigrants from the subcontinent changed Britain’s food, culture, and society, as well as the face of its high streets. Through their efforts, a £4.5 billion industry has been created along with over 100,000 jobs. If the curry heroes of the first generation had not sacrificed their lives to popularise curry in this country we wouldn’t have this valuable and vibrant industry today.

Founder Enam Ali says, “Everyone enjoys the great British curry but the new generation may not know the history. Curry may have been born in India but it was made great in Britain. It is still the number one cuisine in Britain with many favorites like chicken tikka masala, jalfrezi, balti, onion bhaji, papadums, mango chutney, and Bombay aloo originating here in the UK.”

On Britain Curry Day, curry lovers are invited to order a local curry as a tribute to the heroes of the past, and restaurant owners show their respect and choose a local charity to which they contribute a percentage of the value of curry they sell on the day. Please register your restaurant’s participation and it will be promoted locally and nationally on the website: www.britishcurryday.org.