Spice Business magazine has successfully launched a new initiative, British Curry Day, which aims to give the industry a much-needed lift after the harsh impact of multiple lockdown restrictions. This inaugural nationwide event was held on December 3rd, and generated a huge amount of goodwill and support in the media, as well as across the hospitality industry, breathing a bit of life into the multi-billion-pound curry restaurant sector, as well as raising money for good causes. The event was a big success and it has been confirmed that the next British Curry Day 2021 will take place on December 1st.
Enam Ali, Spice Business editor, says, “We are losing so many curry restaurants who can’t afford to carry on. So, to give them a boost and a chance of survival we decided to launch British Curry Day. The idea is that every December from now on British Curry Day will encourage spice lovers to eat out or order a takeaway to support and promote curry restaurants and the unique contribution they have made to our country.”
For the first British Curry Day, the organizers decided to focus on the humble onion bhaji, a particularly British curry tradition and encouraged participants to use social media with the hashtag #backthebhaji. In December 2021 the plan is to #backchickentikkamasala and in 2022 to have the theme #backthebalti.
British Curry Day will also celebrate the early ‘Curry pioneers’ who came to Britain in the 1960s and ’70s and despite many challenges created the unique fusion food that has become known as the Great British Curry. Enam says, “Tragically we have lost many of the first curry restaurateurs to the pandemic as they were elderly and in a vulnerable group. Through hard work, they built a special industry which is now an integral part of British society and we would like through British Curry Day to salute them.”
He continues, “They were true innovators and came up with dishes to suit the British tastes a win over the British public. Many of the dishes popular in British curry restaurants won’t be found in the Subcontinent and while I am not claiming they are better; they are original and distinctive and we should recognize that first-generation for their creativity.”
For more information about British Curry Day and how to register to take part, and raise money for charity, go to the new website www.britishcurryday.org. Hopefully, it is something that all curry restaurants and their customers across the country can get behind.